When we hear about content creation , we tend to think of the influencer profession. And yet, this activity is not limited to web celebrities. Faced with the constant changes of the Internet, more and more companies have had to adapt to this boom. It is therefore becoming essential for […]
For more than ten years, many professions have had to adapt to digital developments . Indeed, according to a study by Businesscoot , the French web development market would have recorded, between 2012 and 2022, a 175% increase in its turnover. This remarkable growth has created a preponderant need among […]
Whether you are an experienced content creator or a novice, keyword cannibalization is a major problem. Here are the primary reasons that cause this scourge: going too deep on a topic that you cover on multiple pages to prove your expertise and similar keywords to answer as many queries as […]
Set a tone of voice for your business. In a daily life where we are regularly exposed to various contents, it becomes essential for companies to stand out. To do this, the visual is no longer enough. This is where tone of voice comes into play , an element that […]
Emails starting with dear customer or to whom it may concern. Are usually relegated to the spam folder or deleted. Without being read! But this problem can. Be effectively solved if you take the time to personalize your emails.When you personalize your emails to the recipient, you make them interesting, […]
Our tips for finding content ideas. When it comes to content creation , quality and consistency are the keys to success. Keeping your audience engaged requires continuous production, but this can sometimes be difficult to ensure. Indeed, how can you be consistent when you lack ideas? Every content creator has […]
All the best web writing training courses. In digital strategy , one need is becoming essential: web writing According to the digital report published in 2022, 70.5% of French people connect to the Internet to find information. The vast majority of these searches relate to transactional , navigational and of […]
A pioneer in web writing training , Lucie Rondelet reveals her entire career and her thoughts that contributed to creating Formation Rédaction Web ! This training organization dedicated to writing professions teaches the rules and requirements of web writing for future competent writers.Since June 2024, Formation Rédaction Web and the […]
According to the survey conducted by the multinational Abbyy , 90% of companies notice losing customers before implementing customer onboarding . This anomaly thus causes a loss of revenue and. A high abandonment rate that only need to be resolved. With a well-configured customer onboarding process. The integration of this […]
Discover the transcript of the interview between Tristan de La Chevasnerie, founder of the Pierrot agency and Théau Ravier on his YouTube channel Samsara! On the program: discovery of the career of Tristan and his employees, SEO and content produced by the Pierrot agency. Contact Pierrot, web and print writing […]
