Incomplete description and poor quality
In no transaction or increased frequency of returns due to non-compliance with the description. Product reviews or user reviews are a beneficial addition. One of the most important factors determining online purchase is access to the most Tour Operators Travel Agencies Email List complete information about the product, and information from several sources positively affects the user’s belief in the high quality of the purchased goods. Product descriptions are important not only from the perspective of users, but also from the Google search engine. Extensive and unique content helps to achieve high positions in the search engine.
Content copied from the manufacturer’s
Website makes the website unremarkable and loses in the search results among many similar websites: 3.5. Complicated ordering process The fact that the customer went to the basket with the intention of buying a product does not mean that he will actually complete the transaction. Too long or non-intuitive ordering process can effectively discourage CMO Email List users and translate into an increased rate of abandoned carts. The whole process should be uncomplicated and take no more than three steps. Users expect to be asked for only the necessary information. It is also worth introducing the option of finalizing transactions without registration: Source: magmac.